They’re blowing up
As we move into fall, it’s more evident than ever that the beauty industry is at crossroads. Down one path is a homogenous and outdated standard that’s growing ever stale, and down the other is a new frontier that celebrates the unique and calls for more diversity, more acceptance, and more inclusion. Leading the charge toward this new frontier is a wave of beauty influencers with a special knack for expressing what beauty means to them in entirely new ways.
Each of them has something to say, and they aren’t shy about expressing what makes them unique. From showing us the top editorial eye makeup looks to sharing the ultimate haircare hacks and spilling the beans on their must-have beauty/skincare staples (even dishing major product flops), these beauty connoisseurs are here to turn the internet on its head to bring upon a real change.
Ahead, get to know this new gen of troop leaders and learn all about the products, practices and trends they’re most excited about for fall and beyond.
Missing your daily beauty dose? Prarthana Jagan will show you an experimental & artistic approach towards beauty & makeup.
We’re not wearing a lot of make-up right now, but Shereen’s skin prep tips serve as the perfect morning skincare routine
Siddharth Batra’s four-step glass skin routine makes for the perfect Zoom look:
Chic, minimal & Flawless – All makeup looks flauted by Kate are one-of-a-kind.
Take cues from Mrunal Panchal to recreate this trendiest beauty look.
For those intimidated of using colours, Aashna Shroff will show you effortless ways to try those bold hues on your eyelids.