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Pankhuri is a women’s only community for members to socialize, explore and upskill through live interactive courses, expert chat, and interest-based clubs. Our short video app opens up endless possibilities for women with interests like fashion, beauty, grooming and lifestyle.

We are dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Pankhuri takes a fresh, no-nonsense approach to help you feel and look your absolute best. We help women find confidence, community and joy through beauty. It is a safe and empowering space that aims to help them lead their best lives. We’re driven by a commitment to improving women’s lives by covering daily breakthroughs in beauty and health, with a focus on story-telling and original reporting.

We are an ambitious, creative and committed community, backed by some of the best investors in the country. We are female-founded and led, and believe passionately in creating an inclusive and welcoming ecosystem for everyone.


When it comes to beauty, some products are seen as reigning supreme, garnering a large (and typically vocal) following of believers, boasting their see-it-to-believe-it benefits. The good news is that many manufacturers are making it possible to achieve high performance without paying exorbitant prices. While no two formulations are the same—and ingredients and processes can certainly influence costs—we made it our mission to find affordable products that address the same issues.

As a result, I am constantly on the lookout for duplicates. Although the quality is not always the same, you can certainly pass it off as a high-end dupe. Many beauty enthusiasts who use drugstore products instead of high-end products cannot tell the difference. As a result, we’ve compiled a list of 10 drugstore dupes for high-end beauty products. Let’s take a look at what these are.

1. L’Oreal Paris Infallible 24 Hr Matte Cover Foundation

For a flawless base,you need the right foundation with its formulation up to the mark. That does not mean you gotta spend a bomb to get one. Estee Lauder is stellar in terms of its stay-in-place makeup, “double wear” and all. But why waste three grand when you can get an absolutely perfect base with its exact copy, L’Oreal Paris Infallible 24 Hr Matte Cover Foundation

Estee Lauder – Rs.3700
L’Oreal Paris Infallible 24 Hr Matte Cover Foundation – Rs.799

2. L’Oréal Infallible Full Wear Waterproof Concealer

Yet another important product for a flawless base is a concealer. It’s a given that Tart Cosmetics’ Shape tape concealer is a holy grail.  Its skin vigorating ingredients of shea and mango butter gives it an upper hand but hey, the L’Oréal Infallible Full Wear Waterproof Concealer and its multi use formula does the same job in a cost-effective way. 

Tarte Cosmetics Shape tape concealer – Rs. 3200
L’Oréal Infallible Full Wear Waterproof Concealer – Rs. 799



3. Kay Beauty Creme Blush

We all fancy flushed cheeks. Liquid or cream blushes must have a light weight formula and blend in all smooth with zero hassle. While Rare Beauty’s Soft pinch liquid blush is the pick of the bunch, a cosmetic brand similar in its name delivers the same effect. Yup, Kay’s beauty! The shade Rustic rush of the creme blush builds the same pink flush like that of Rare Beauty’s.

Rare beauty Soft pinch liquid blush –  Rs. 2450
Kay beauty Rustic rush – Rs. 799

4. L’Oreal Paris Voluminous Lash Paradise Mascara

Mascara makes your eyes pop, and it is essential to pick the right one. The finest one out there is Better than sex by Two Faced Cosmetics. Just one coat will curl your lashes and add volume to them owing to its unique formulation. But the (magic) wand and the ultra creamy formula of the Voluminous Lash Paradise Mascara by L’Oreal Paris carry out the same job and are by far the best drugstore dupes for each other. 

Two faced Better than sex – Rs. 2100 
L’Oreal Paris Voluminous Lash Paradise Mascara – Rs. 799

5. Makeup revolution Pro New Neutral Eyeshadow palette 

Eye shadow speaks louder than words. Getting your hands on the best eye shadow palette and adding a little colour and sparkle to your eyes will take your makeup look to the next level. We all know that Huda Beauty’s eye shadow palette is THE GOAT and has no substitute. But what if I told you there is one!? Makeup revolution pro is almost one and the same with Huda Beauty ‘s The New Nude eyeshadow palette. The array of colours, the pigmentation, formulas and textures are no less than that of the former.

Huda Beauty: The New Nude eyeshadow palette – Rs. 5375 
Makeup Revolution Pro: The New Neutral Shadow Palette – Rs. 1750

6. e.l.f. Cosmetics’ brow lift

It is rightly said not to underestimate the power of the brow game. And no one can deny the fact that a styling wax takes your brow game to the next level. Anastasia’s brow freeze gives your brow the strongest hold and is believed to be the supreme pick. But I for one, would definitely not spend a hefty amount on eyebrow wax. That’s when I came across e.l.f. Cosmetics’ brow lift, the absolute best dupe for the former. (chef’s kiss) 

 Anastasia Beverly Hills Brow Freeze – Rs. 2800
e.l.f. Cosmetics’ brow lift – Rs.  657

7. Revlon ‘Really Red’

The classic red lip never goes out of style (the swifties will concur with me). Needless to say, one stroke of Mac’s Ruby Woo does the trick like a pro. A quick reminder –  there’s always a “but” part (winks). Revlon’s super lustrous bold matte lipstick in the shade “Really Red” brings about the same flattering red lip without pinching your pockets. 

Mac Ruby Woo – Rs. 1700
Revlon Really Red – Rs. 699

8. Kay Beauty Highlighter 

A highlighter is the glitz and glow of your entire makeup look. Becca cosmetics’ Shimmering Skin Perfector is the cult favourite that gives an amplified radiance without any cakiness. Kay Beauty with its Champagne Fizz illuminating highlighter works the same magic as the former and gets you lit from within.
Smashbox X Becca Shimmering Skin Perfector Pressed: C-Pop – Rs. 1600
Kay Beauty Illuminating Highlighter: Champagne Fizz – Rs. 799

9.  Wet n Wild Color Icon Bronzer

Sweeping a bronzer along your face gives some definition to your facial features and adds a hint of glowiness. The Hoola Matte bronzer from Benefit cosmetics is hands down the best bronzer on the market. Just when I thought their ultra buttery texture had no competition, Wet ‘n’ Wild proved me wrong with its icon bronzer. The shade ‘What shady beaches’ is the ultimate replica of the Hoola matte bronzer and the formulation is undeniably the best. 

Benefit Cosmetics Hoola Matte Bronzer – Rs. 3100
Wet n Wild Color Icon Bronzer: What Shady Beaches – Rs. 650

10. Wet n Wild Photo Focus Setting Spray 

The concluding step for any makeup look is spraying a setting spray to keep your makeup in place. It also adds a dose of hydration that prevents cracking of your base. The Mac Fix plus setting spray is the star of makeup fixers, and the Photo Focus setting spray by Wild n Wild is no less than that. Both the mists are lightweight, transparent and soothe the skin from within. 

 Mac fix plus setting spray – Rs. 1950
Wet n Wild Photo focus Natural Finish Setting Spray: Seal The Deal – Rs. 599

Summed up, you can swipe your cards on makeup without making a dent in your accounts. So if you feel the pinch while buying  high-end products, the drugstore dupes will get you off the hook. 

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Junia Shalom

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