About Us

Pankhuri is a women’s only community for members to socialize, explore and upskill through live interactive courses, expert chat, and interest-based clubs. Our short video app opens up endless possibilities for women with interests like fashion, beauty, grooming and lifestyle.

We are dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Pankhuri takes a fresh, no-nonsense approach to help you feel and look your absolute best. We help women find confidence, community and joy through beauty. It is a safe and empowering space that aims to help them lead their best lives. We’re driven by a commitment to improving women’s lives by covering daily breakthroughs in beauty and health, with a focus on story-telling and original reporting.

We are an ambitious, creative and committed community, backed by some of the best investors in the country. We are female-founded and led, and believe passionately in creating an inclusive and welcoming ecosystem for everyone.

Best Instagrams to follow: 7 Rising legends leading the new age of beauty industry.

They’re blowing up

As we move into fall, it’s more evident than ever that the beauty industry is at crossroads. Down one path is a homogenous and outdated standard that’s growing ever stale, and down the other is a new frontier that celebrates the unique and calls for more diversity, more acceptance, and more inclusion. Leading the charge toward this new frontier is a wave of beauty influencers with a special knack for expressing what beauty means to them in entirely new ways.

Each of them has something to say, and they aren’t shy about expressing what makes them unique. From showing us the top editorial eye makeup looks to sharing the ultimate haircare hacks and spilling the beans on their must-have beauty/skincare staples (even dishing major product flops), these beauty connoisseurs are here to turn the internet on its head to bring upon a real change.

Ahead, get to know this new gen of troop leaders and learn all about the products, practices and trends they’re most excited about for fall and beyond.


Missing your daily beauty dose? Prarthana Jagan will show you an experimental & artistic approach towards beauty & makeup.


We’re not wearing a lot of make-up right now, but Shereen’s skin prep tips serve as the perfect morning skincare routine


Siddharth Batra’s four-step glass skin routine makes for the perfect Zoom look:  


Chic, minimal & Flawless – All makeup looks flauted by Kate are one-of-a-kind.


Take cues from Mrunal Panchal to recreate this trendiest beauty look.


For those intimidated of using colours, Aashna Shroff will show you effortless ways to try those bold hues on your eyelids.

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