About Us

Pankhuri is a women’s only community for members to socialize, explore and upskill through live interactive courses, expert chat, and interest-based clubs. Our short video app opens up endless possibilities for women with interests like fashion, beauty, grooming and lifestyle.

We are dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Pankhuri takes a fresh, no-nonsense approach to help you feel and look your absolute best. We help women find confidence, community and joy through beauty. It is a safe and empowering space that aims to help them lead their best lives. We’re driven by a commitment to improving women’s lives by covering daily breakthroughs in beauty and health, with a focus on story-telling and original reporting.

We are an ambitious, creative and committed community, backed by some of the best investors in the country. We are female-founded and led, and believe passionately in creating an inclusive and welcoming ecosystem for everyone.


Mental health and beauty go hand in hand.

Selena Gomez knows about beauty. She knows the highs: with fans flooding her feed with compliments and having the best makeup artists in the world work on her face. Then there are the lows: namely, being endlessly scrutinized by fans and the media over her looks and mental health.

Although her own journey with beauty hasn’t always been positive, Gomez is trying to make the experience better for others with her new line of makeup, Rare Beauty – A brand that defies unrealistic beauty standards and challenges beauty norms by shaping positive conversations about self-acceptance and mental health with a range of skin-loving products. Gomez and her beauty line are centred around one thing, the notion of feeling good. For Rare Beauty, that can mean a berry balm, a red lipstick or being surrounded by people she loves. It’s a refreshing and rare new celebrity beauty line that focuses on the star’s personal struggles, relationship, and all, with beauty. Below, find the pieces from her beauty line are a must cop.

Liquid Touch Brightening Concealer


A lightweight, hydrating concealer with a brightening effect. Available in 48 shades.

Soft Pinch Liquid Blush


Choose radiant finish or matte finish of this long-lasting liquid blush.

Lip Souffle Matte Cream Lipstick


An air-whipped lip cream with a soft velvety matte finish.

With Gratitude Dewy Lip Balm


A dewy, nourishing lip balm with a hint of color.

Blot & Glow Touch Up Kit


A refillable touch-up compact that holds blotting papers and a radiant powder-filled puff.

Brow Harmony Pencil & Gel


This dual-ended brow pencil, featuring a triangular-shaped tip and tinted brow gel.

Always An Optimist Illuminating Primer


A silicone-free gel primer with ultra-fine pearls for a luminous look.

Positive Light Liquid Luminizer Highlight


A luminous liquid highlighter for a silky, soft, glowing-from-within look.

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